HARDSELL video from IdeaCity 2011
My HARDSELL 2.0 lecture at IdeaCity
in Toronto in June 2011. A preview of the full-length play that
premiered later that Fall. Had some jaws dropping (especially the
sponsors from Eli Lilly!), but it was well worth it.
Next HARDSELL 2.0 dates: the French-language premiere in Quebec City, June 6-10 2012! Festival Le Carrefour.